Dr. Basmah Omair is an empowerment-oriented executive and a certified board of directors serving on multiple boards with 15+ years of diverse experience across a wide range of industries, including public, private, and 3rd sectors. Dr. Omair is the founder and CEO of Behavioural Management Consulting Co, working with decision-makers to create human-centric solutions. She applies her well-versed expertise in choice architect, policy design, communication & engagement, and citizen satisfaction in order to transform strategies, shift cultures and mindsets. Dr. Omair was elected as chair of the W20 Female Labor Market Inclusion Committee in Germany in 2017 and was a member of the B20 Digitization Task Force in Saudi Arabia in 2020. Dr. Omair was consecutively named one of the Top 100 Most Powerful Arab Women by Arabian Business in 2010-2014.